
Data + Strategy
At GB Political, data isn’t just numbers—it’s the foundation of winning strategy. We combine advanced voter analytics, AI-powered insights, and deep policy expertise to help candidates, businesses, and organizations turn information into action. From shaping public policy initiatives to building precision-targeted outreach and crafting narratives that resonate, our approach ensures every decision is guided by measurable results.
GB Political delivers data-driven strategy that influences campaigns, business outcomes, and policy where it matters most.
Two decades of leadership at the crossroads of data, politics, and public policy.
Greg Bailor | President, GB Political LLC.
Greg Bailor is a political strategist and entrepreneur with nearly two decades of experience shaping campaigns, policy, and government affairs. He leads GB Political, a data-driven consulting firm that blends advanced analytics with proven strategy to deliver results for candidates, causes, and businesses. Previously, Greg co-founded a pioneering political technology company that built communication strategies for campaigns in all 50 states.
Over the past 18 years, Greg has worked alongside federal, state, and local officials, party leaders, and candidates to win high-stakes campaigns and advance policy goals. He served as State Director for the Republican National Committee in Nevada and Alaska, beginning in Nevada before being deployed to Alaska in 2014 to stabilize and lead operations during a pivotal election. In Alaska, the RNC team flipped a U.S. Senate seat, securing the Republican majority in Congress. Back in Nevada, Greg directed RNC efforts that contributed to historic wins across every constitutional office, a majority of congressional districts, and control of the state legislature.
Greg went on to serve as Executive Director of the Nevada Republican Party, managing a team of 70+ staff and overseeing a multimillion-dollar budget. He also served as Caucus Director for the Nevada State Senate, where he guided legislative strategy, expanded representation, and helped secure unanimous Nevada Supreme Court rulings that protected the caucus’s ability to govern. Across five regular and special sessions, Greg’s leadership strengthened policy outcomes and safeguarded taxpayer interests.
In his government affairs work, Greg has played a key role in advancing major policy initiatives and industry priorities. He worked with coalitions across multiple states to advocate for Marsy’s Law, constitutional amendments that strengthened protections for crime victims. In Nevada, he represented the construction industry during the successful push to relocate the Oakland A’s MLB franchise to Las Vegas, ensuring the industry’s interests were reflected in one of the state’s most high-profile legislative efforts.
Beyond his professional roles, Greg has contributed his expertise on a volunteer basis, providing strategic support to organizations such as Nevada CASA, which serves children in the foster care system. He has also advanced policy efforts aimed at improving mental health care for veterans and first responders, underscoring his commitment to meaningful community impact. Greg has been recognized for his budget analysis and insights on Nevada’s economic outlook, publishing commentary and contributing to news coverage on fiscal policy. In addition to legislative issues, he is often asked to provide perspective on election developments and Nevada’s political landscape, reflecting his deep experience at the intersection of data, policy, and strategy.
Today, Greg focuses on applying data, technology, and strategic insight to campaigns, ballot initiatives, nonprofits, and private-sector clients. With a unique blend of political experience and business acumen, he remains one of Nevada’s most trusted consultants for organizations that need results at the intersection of data, strategy, and policy.
Services Built for Impact
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Full Campaign Management
From strategy to execution, we provide end-to-end campaign leadership. Our team manages messaging, field operations, digital, compliance, and fundraising so candidates and causes can focus on connecting with voters.
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Human-Guided AI Solutions
Harness the power of AI without losing human judgment. We create tailored AI workflows that blend automation with expert oversight, delivering smarter insights, efficient processes, and strategies you can trust.
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Voter Contact
Reach voters where they are. From text messaging and direct mail to digital media tools, we design targeted outreach strategies that cut through the noise and drive measurable results.
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Research & Polling
Turn insights into action. We design and manage opinion research, surveys, and focus groups that uncover what voters and stakeholders think—and how to reach them.
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Custom Voter Data Programs
Harness the power of precision data. We design tailored voter files, turnout models, and analytics programs that give campaigns and organizations the edge they need to target, persuade, and mobilize with accuracy.
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Business Development and Advocacy
Turn complex challenges into growth opportunities. We help businesses and nonprofits shape public perception, build coalitions, and advocate for policies that drive success and long-term impact.
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Government Affairs
Navigating Government with Precision.
The Pathfinder Group is the government affairs affiliate of GB Political. Through this division, we engage decision-makers, influence policy, and deliver outcomes that matter most. Learn more about our Government Affairs team at www.thepathfinder.group

Clients and Project Partners
Greg has worked alongside hundreds of campaigns and political organizations across The United States.
Notable Projects and Partners Include:
Republican National Committee
National Republican Senatorial Committee
National Republican Congressional Committee
President Donald J. Trump
Mitt Romney for President
John McCain for President
US Senator Dean Heller
US Senator Dan Sullivan
US Senator Bill Cassidy
Congressman Mark Amodei
Congressman Cresent Hardy
Congressman Joe Heck
Congressman Don Young
Congressman Burgess Owens
Governor Joe Lombardo
Governor Brian Sandoval
Governor Jim Gibbons
Governor Sean Parnell
Hon. Judge Bridget Robb
Kathleen Taylor, City of Reno
Carol Del Carlo, Nevada Board of Regents
Alaska Republican Party
Louisiana Republican Party
Nevada Republican Party
California Republican Party
Nevada Republican Assembly Caucus
Nevada Republican Senate Caucus
American Solutions for Winning the Future, Newt Gingrich
American Federation for Children
Republican National Committee Finance College Graduate
Marsy’s Law (National)
Retail Association of Nevada
Nevada Coalition for Psychedelic Medicines
Tuff N Uff MMA